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Our Journey creating the


From the initial design concept to at last this release. We have had 4 long and grueling years of design alterations, movement changes, different industrial designers as well as multiple samples from manufacturers. Through sheer passion and resilience we have finally completed the design and narrowed down our manufacturer to ONE.

Introducing the BILIC LEKLU


We have spent the last 4 years altering and perfecting our design. Many obstacles occur during this process such as features relating to the case and/or dial, aspects may be hindered due to supply constraints and manufacturing limitations, movement supply issues, and of course cost. 

We continuously focused on the overall slimness of the timepiece, receiving (prototype A) with a Selitta SW200 movement wasn't acceptable due to its overall thickness.

We then went for the Sellita SW300 which did definately slim the case slightly more, however the Manufcaturer used was not able to deliver on our vision and had restraints within tolerances this is shown in (prototype B).

Our final prototype (Prototype C) is exactly what we were looking for. Impressive finishing and an incredibly slimline case.





At our headquarters in Solothurn, we not only strive to create watches in the spirit of the Swiss tradition, but we have the honor to do so within walls that stand for a Swiss watchmaking tradition of over 100 years. Originally built in 1915/1916 by the watch manufacturer Stadler-Bouché, the building was soon taken over by one of Switzerland’s first watchmaking schools, where until 2002 this world leading training institute produced the success of generations of watchmakers. After the watchmaking school moved to larger premises, Chrono AG bought the building. With the renovation of the company building in 2003, we were able to update the premises and bring them up to the latest industry standards. In this way, our company building now houses all of our departments from design, to production, sales, marketing and logistics. This allows us to interact closely on all levels of manufacturing, allowing us to create the efficiency and proficiency that is required in order to be successful in today’s fast moving business world.



From the first design of a watch to the finished product, all production steps are executed and monitored at our headquarters in the beautiful town of Solothurn. In the spirit of the Swiss watchmaking tradition, we commit ourselves to manufacturing all of our watches according to the official Swiss Made regulations – a label which stands for high quality craftsmanship, technical know-how, innovation and competence, as well as aesthetic values. In so doing, we not only strive to uphold the unrivalled reputation of Swiss Made watches but also aim at providing the consumer with the best choice of a high quality timepiece. Our well-established team with experience, expertise and esprit devotes itself daily to the creation of outstanding timepieces that display a successful combination of tradition and the modern age.


At our ateliers, precise work done by hand is at the heart of our watchmaking skills. Our watchmakers have been extensively trained and are professionals in their field. Each watch is assembled, controlled and packaged manually. This is how we guarantee the «Swiss Made» quality of our watches. We are proud to say that in this way every Chrono AG watch bears honour to the Swiss watchmaking tradition.


It takes many different production steps, until a Chrono AG watch makes its way into the world as a functional chronometer of time. From the selection of the necessary components to the printing of the dial, the actual work of assembly, engraving of the case back, quality inspection and finally packaging, handwork is at the core of each working step. We are convinced that the high quality standards we set for our products can only be achieved by working with the traditional manual skills of the watchmaking trade, exclusively integrating today’s specialised, modern working tools in order to support our watchmakers in their quest for highest precision. Furthermore, an inspection of quality accompanies each working step. All Chrono AG watches are subject to a thorough check of functioning and waterproofness, as well as an intensive visual check.

By working in this manner, we guarantee the «Swiss Made» quality of all our timepieces, which accurately comply with the official regulations set by the Swiss Federal Council. To ensure the quality and accuracy of our timepieces only high quality movements of the Swiss manufacturers ETA, Ronda and Sellita are used.

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